Friday, December 8, 2006

Yahoo to Overhaul Corporate Structure, Management

Shares of Yahoo fell more than 2% on Wednesday after the Internet company announced a sweeping reorganization in the face of dwindling market share.

Under the plan, CFO Susan Decker will leave her post to head the company's new Advertising & Publisher Group, which will focus on increasing Yahoo's ad revenue.

The promotion positions Decker as a possible future replacement for CEO Terry Semel. Two other top executives, COO Daniel Rosensweig and Yahoo Media Group chief Lloyd Braun, will leave the company.

Yahoo will also overhaul its corporate structure, dividing its operations into three core groups focused on its audience, advertising network and technology.